Coola
Social campaign for suncare brand Coola.
The Brief
Make Coola the suncare brand of choice, all year round.
Solution
We launched Coola Wild Swimming Club (CWSC) to convince consumers to make Coola their suncare brand of choice. Once we established the art direction for CWSC, we briefed creators to capture their SPF secrets and swimming club stories. Creators were gifted bespoke CWSC merch designed by us to create a unified thread between content pieces.
Deliverables
Art direction, visual identity, merch, social assets for brand channel, animation.