Let Them Eat Lore
Agency
OK COOL
Client
OK COOL
Role
Lead Designer
Agency
OK COOL
Client
OK COOL
Role
Lead Designer
Agency
OK COOL
Client
OK COOL
Role
Lead Designer
Editorial design and art direction for OK COOL's annual trend report.
Editorial design and art direction for OK COOL's annual trend report.
Editorial design and art direction for OK COOL's annual trend report.
The Brief
Develop an art direction and editorial design for OK COOL's sixty page report "Let Them Eat Lore" based on the insight that the comments section is where culture is created.
Solution
I explored the introduction of native comment UI/UX, ASCII art and bitmap, while adhering to OK COOL's existing brand guidelines. This resulted in a report that felt part of the agency's brand world but reflected the content within.
Deliverables
Art direction, ASCII art, bitmap design, editorial design & typesetting.
The Brief
Develop an art direction and editorial design for OK COOL's sixty page report "Let Them Eat Lore" based on the insight that the comments section is where culture is created.
Solution
I explored the introduction of native comment UI/UX, ASCII art and bitmap, while adhering to OK COOL's existing brand guidelines. This resulted in a report that felt part of the agency's brand world but reflected the content within.
Deliverables
Art direction, ASCII art, bitmap design, editorial design & typesetting.
The Brief
Develop an art direction and editorial design for OK COOL's sixty page report "Let Them Eat Lore" based on the insight that the comments section is where culture is created.
Solution
I explored the introduction of native comment UI/UX, ASCII art and bitmap, while adhering to OK COOL's existing brand guidelines. This resulted in a report that felt part of the agency's brand world but reflected the content within.
Deliverables
Art direction, ASCII art, bitmap design, editorial design & typesetting.