L'Oréal Garnier
Agency
Billion Dollar Boy
Client
Clarks
Role
Lead Designer
Agency
Billion Dollar Boy
Client
Clarks
Role
Lead Designer
Agency
Billion Dollar Boy
Client
Clarks
Role
Lead Designer
Break the mould with a beauty augmented reality filter with a twist.
Break the mould with a beauty augmented reality filter with a twist.
Break the mould with a beauty augmented reality filter with a twist.
The Brief
The beauty giant approached us wanting to push their creator marketing to new heights for the launch of the Vitamin C Glow Boost Night Serum.
Solution
In a marketing first for L’Oréal Garnier, we launched the Vitaverse, a calming and spa-like 3D portal that can be explored via Instagram's augmented reality features. I came up with the concept, art direction and design for this immersive digital experience, working with creative technologists 009 Creative and Weald Creative to bring it to life.
Deliverables
Concept, art direction & design.
The Brief
The beauty giant approached us wanting to push their creator marketing to new heights for the launch of the Vitamin C Glow Boost Night Serum.
Solution
In a marketing first for L’Oréal Garnier, we launched the Vitaverse, a calming and spa-like 3D portal that can be explored via Instagram's augmented reality features. I came up with the concept, art direction and design for this immersive digital experience, working with creative technologists 009 Creative and Weald Creative to bring it to life.
Deliverables
Concept, art direction & design.
The Brief
The beauty giant approached us wanting to push their creator marketing to new heights for the launch of the Vitamin C Glow Boost Night Serum.
Solution
In a marketing first for L’Oréal Garnier, we launched the Vitaverse, a calming and spa-like 3D portal that can be explored via Instagram's augmented reality features. I came up with the concept, art direction and design for this immersive digital experience, working with creative technologists 009 Creative and Weald Creative to bring it to life.
Deliverables
Concept, art direction & design.