Unicorn
Agency
Freelance
Client
Unicorn/ Bi Pride UK
Role
Lead Brand Designer
Agency
Freelance
Client
Unicorn/ Bi Pride UK
Role
Lead Brand Designer
Agency
Freelance
Client
Unicorn/ Bi Pride UK
Role
Lead Brand Designer
Brand identity for Unicorn, an exploratory and experimental magazine run by Bi Pride UK.
Brand identity for Unicorn, an exploratory and experimental magazine run by Bi Pride UK.
Brand identity for Unicorn, an exploratory and experimental magazine run by Bi Pride UK.
© Five Two Nine
© Five Two Nine
© Five Two Nine















The Brief
Develop a brand identity for Unicorn, an exploratory and experimental magazine, centering bi stories and lives.
Solution
How do you represent the vastly diverse experiences that exist under the bi umbrella? It's a tall ask, but one we feel we achieved by creating a visual identity that feels fluid and ever-changing. Core to the brand is the idea of dynamism which can be seen through kinetic type, contrasting textures and an everchanging logo.
Deliverables
Logo, typography, animation, visual identity, art direction, social assets & cover art.
The Brief
Develop a brand identity for Unicorn, an exploratory and experimental magazine, centering bi stories and lives.
Solution
How do you represent the vastly diverse experiences that exist under the bi umbrella? It's a tall ask, but one we feel we achieved by creating a visual identity that feels fluid and ever-changing. Core to the brand is the idea of dynamism which can be seen through kinetic type, contrasting textures and an everchanging logo.
Deliverables
Logo, typography, animation, visual identity, art direction, social assets & cover art.
The Brief
Develop a brand identity for Unicorn, an exploratory and experimental magazine, centering bi stories and lives.
Solution
How do you represent the vastly diverse experiences that exist under the bi umbrella? It's a tall ask, but one we feel we achieved by creating a visual identity that feels fluid and ever-changing. Core to the brand is the idea of dynamism which can be seen through kinetic type, contrasting textures and an everchanging logo.
Deliverables
Logo, typography, animation, visual identity, art direction, social assets & cover art.