Lucy Bronze
"Every athlete has a signature. This one became something bigger".
The Brief
Develop a brand identity and website for Lucy Bronze that is reflective of her legacy both on and off the pitch.
Solution
Myself and Duzi Studio worked with Lucy to create a brand identity that is rooted in her identity. We decided to use her signature and in-game statistics to inform key design decisions throughout the brand build. Anchor points from Lucy's signature informed layouts for her website and social media. Image treatment decisions such as blur radius and angles were determined by her top speed. The result is a visual identity that is Lucy through and through.
Deliverables
Logo, typography, colour palette, photographic treatment, art direction & website.